Mask Breath Ice Breakers

Acting swiftly ryan riess head of hershey s in house creative team c sweet pulled together a tv ad for ice breakers under the banner. On behalf of grandparents neighbors and cashiers ice breakers thanks those who are wearing a mask and also encourages taking one of its mints before you put it on because mask breath is real. The ice breakers mask breath campaign coupled with the hashtag mintbeforeyoumask is just one company s attempt to stay relevant as so many of the trappings of daily life that made its product essential have fallen away.

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New Ice Breakers Ad Wants Mask Wearers Everywhere To Mint Before

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In a new 15 second ad that will be running on linear fep and youtube preroll ice breakers thanks viewers for wearing masks and acknowledges that mask breath is real so mintbeforeyoumask.

Mask breath ice breakers. If the ad is even marginally successful we can expect to see more like it down the line. Ice breakers is pointing out the issue in an in house campaign that thanks people for wearing masks while also suggesting they have a mint an ice breakers one of course. He describes it as a light hearted campaign that thanks the public for wearing a mask and reminds them to protect themselves from the unintended consequence of bad breath. Hershey s in house analytics team conducted a quick survey on mask wearing and results showed that 89 of respondents are wearing masks in the united states.