Mask Breath Mint Commercial

Ice breakers reminds people to pop mints before putting on masks.

Mask breath mint commercial. The covid 19 pandemic has changed the way americans shop for groceries. If the ad is even marginally successful we can expect to see more like it down the line. Its research also found that viewers reacted negatively to a commercial for breath mint brand ice breakers that promoted its products for helping mask breath ace metrix s study suggests that viewers won t penalize brands whose commercials don t show people wearing masks but they are sensitive to how masks are portrayed. A new campaign from hershey s ice breakers suggests taking one of its mints before donning a mask to protect themselves from the unintended consequences of their own bad breath.

Popping in a breath mint before you don your mask can help but wolff says it only masks the problem. In april hershey announced that its sales of breath mints and chewing gum had declined by over 40 to 50 from beginning of march as people obeyed coronavirus lockdowns and stay at home orders. Pun very much intended if you suspect your bad breath is due to gum disease please visit your dentist as soon as you safely can. The gum and mint category has been significantly impacted by social distancing hershey s ceo michele buck told analysts and investors after the confectionery giant s first quarter earnings call on 23 april.

The ice breakers mask breath campaign coupled with the hashtag mintbeforeyoumask is just one company s attempt to stay relevant as so many of the trappings of daily life that made its product essential have fallen away. In a new 15 second ad that will be running on linear fep and youtube preroll ice breakers thanks viewers for wearing masks and acknowledges that mask breath is real so mintbeforeyoumask.